If you have been following this series so far, I hope you have found the information Maddy has been sharing useful. Today I am sharing the next steps in how to build your own website, looking at what to write on your WordPress site and the pages you should have. Over to Maddy…
But what next? You can consider what kind of content you’d like to provide. Here are the basic pages you should definitely have on your website as a photographer:
This should feature the main navigation menu, have professional and high resolution images to display of your work, and introduce your business to the reader.
- Introduce people to who you are and what you can offer them
- Add images and text
- Be visually interesting
You should also introduce other pages of your website through content whether it’s adding a slideshow that links to different parts of your website, whether it’s links in the text on your homepage, but we’ll talk about the best slideshow plugins in a later article.
Your readers want to know who you are, why you love what you do and what kind of photography you do. What can you offer them? Be clear and specific. Talk about your favourite things, what gets you going. Connect with who you want to talk to. Have a call to action – what do you want the reader to do now?
You need to add your contact details and a contact form that sends enquiries to your inbox. If the theme you’ve downloaded doesn’t have one already, then install the plugin “Contact form 7” (it’s free) and add a simple contact form.
How much do you charge? And what do customers get for that? Again, be clear and specific. Clients don’t like hidden fees. If you want to charge extra for travel or for longer hours, say so.
Clients want to see your images, your work. Display the images in a gallery format or slideshow so clients can look through at their leisure.
Updating your website regularly means Google will get used to that fact and visit your site regularly. (We’ll talk more about that at a later stage).
You can create pages in WordPress by going to Pages in the left column, and selecting Add New. Depending on the theme you’ve chosen you’ll see various templates on the right hand side when you go into a new page. Use the documentation provided with the theme to let you know what they look like.
So go on, have a think about each page, map it out using a pen and paper.
If you get stuck, you may be interested in a DIY website consultation with me so drop me a line at firstname.lastname@example.org
Madeleine Jones helps photographers and wedding suppliers with SEO, social media strategy, copywriting and WordPress website design. Her passion for what she does and her attention to detail along with her sense of fun forms a package that will make you wonder how you did things before she came along! Nicknamed a unicorn by some, a guru by others, she is always helpful and always smiling.
A big thanks again to Maddy for sharing her knowledge. I hope you are finding these posts on how to build your own website useful.
Thanks for popping by and do keep an eye out for more in this series